Is your business making these common Facebook mistakes?

10 Jun Top 5 Massive Facebook Mistakes That Are Costing Your Business

Posted at 02:55h in Marketing, Social Media by Elise Forsyth-Mort 0 Comments

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Your page not performing the way you would like it to? Not seeing a return on your time you are investing? You could be making any number of these Facebook cardinal sins…

Not planning out your content

Fail to plan you plan to fail! An oldie but a good and never has it been more true with Facebook. Life happens, stuff happens – stocktake and birthdays and staff calling in sick happen all the time. Set aside an hour or two and plan out your content for the following week. This is really easy to do with Facebook’s schedule post function and you can easily avoid this Facebook mistake all together. We plan and schedule a week’s content in advance for our clients and you should do the same.

Not putting your customers first

It may be tempting to use Facebook as your own personal soap box to sound out your ideas and opinion or to blast your customers with promotions and deals but that would be a massive Facebook mistake. At the end of the day your page is not about you. Be helpful, solve problems and provide them with quality info and updates you think they will enjoy and want to share with others. Provide value to them

Not using Facebook ads

Unfortunately surviving off organic reach isn’t an option anymore and a big Facebook mistake if you believe you can even if you do have a big audience. The effort of post each day is absolutely wasted if next to nobody see it. Set a small budget and promote each of your posts as well as putting a little bit aside for increasing your page likes – $50 a week should do it for most small businesses.

Not being consistent

It’s hard for customers to get excited about your business or brand if you are only posting once a month, the value just isn’t there and its one of those big Facebook mistakes. Facebook thinks along those lines too, cutting down your organic reach for your posts as it looks like you aren’t serious about running your page. Consistency is key, you need to be posting 5-7 times per week depending on your industry.

Not being recognisable

No matter where a potential customer comes in contact with your brand they should easily be able to identify your page. Avoid this Facebook mistake by using the same profile picture (preferably your logo) and cover photo on all of your businesses social media pages. Make sure you also use the same business name too not extra “the” or “s” pick a name and stick with it across the board.

Have you made any of these Facebook mistakes in the past? Let us know in the comments below!

Elise Forsyth-Mort

elise@perthmarketingsolutions.com

The Owner and Head Consultant of Perth Marketing Solutions, Elise holds double degree in Marketing and Advertising, graduating with high distinction from Curtin University and has had the honour of working on once in a life time projects across Australia learning from the best of the best. At only 21 years of age she turned down a high flying corporate marketing job to start her own marketing consultancy working exclusively with small businesses and has never looked back.

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Aleksandra Todorovic

10 months ago

I highly recommend Elise from Perth Marketing Solutions for website design and social media marketing. Elise delivers excellent results and beautifully created websites. She is dedicated to her clients and provides a very high level of customer service. Elise is simple the best

matthew anastassiou

a year ago

Perth Marketing Solutions were super helpful in providing an awesome website for my business, Elise was quick to understand what it was I was trying to achieve and delivered on this anD even improved the concept! Elise answers emails / calls in a very timely manner and delivered on promises as per agreed deadlines. After using another website design group who mucked me around for almost 6 months Perth Marketing Solutions are a breath of fresh air who I would use again and again!

Paula Go Print

11 months ago

Big thank you for Elise who looks after all of my clients! She is a gun in social media. Recommend, recommend recommend!

Josh

Elise has worked with me on a number of projects and has the knowledge and expertise to build success in any campaign. She has great insight and is more than happy to just chat and give advice.

Evan Dela

3 years ago

I have been working with Elise for a number of years and have found both her work ethic and quality to be of the highest standard. More than this, Elise is passionate about what she does and invests a lot in seeing her clients succeed. If you are looking for someone to step in and safely guide you in the on-line space, I wouldn't hesitate to recommend Elise.

juvenm

4 years ago

- Consultations are friendly, enthusiastic and productive - along with awesome results, our website and graphics have never looked so tailored and professional, also with our social media taking off as well, we've been delighted with the results. Will always recommend and thankful for the economical and transparent service!

A Google User

2 years ago

Nood Co

6 years ago

We gave Perth Marketing Solutions the very specific and difficult task of constructing an online presence for our concrete furniture company Nood Co. We were given the pleasure of working with Elise. The products we presented were very different from anything else in this industry and so a level of trust and creativity was required. Elise delivered on all fronts. Her professionalism and sheer drive to achieve the perfect result was both inspiring and comforting. Thanks again PMS! Business is booming! The Nood Co Team.

Andrew Doyle

I've found Elise to be invaluable when it comes to offering my clients well-rounded and results driven Social Media campaigns with honest advice as to the likelihood of success for each client I've queried about. Highly recommended :-)

Kelton Critchett

7 years ago

Professional, dynamic and innovative. Perth Marketing Solutions really went above and beyond to provide the best service that both met our needs according to our campaign brief and exceeded our expectations by thinking out of the box. The #takemetobeercamp campaign would not have succeeded the way it did without them.

Aleksandra Todorovic

matthew anastassiou

Paula Go Print

Josh

Evan Dela

juvenm

A Google User

Nood Co

Andrew Doyle

Kelton Critchett

Top 5 Massive Facebook Mistakes That Are Costing Your Business

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